The YoHoHo Story From The Beautiful Siargao Islands of the Philippines
The Tale of YoHoHo Rum
Nestled in the heart of the Philippines lies Siargao Island, a place of stunning beauty and vibrant culture. But beyond its azure waters and lush landscapes, Siargao holds a story—a story of transformation, love, and a magical concoction that captures the island’s essence. This is the legend of YoHoHo Rum, a blend of 100% real fruits and rum, infused with the spirit of Siargao.
Before diving into the tale, it’s worth noting something about the Filipino people. Renowned for their warmth and deep sense of family, Filipinos embrace not only their own kin but also those who become part of their lives. When you marry a Filipino or Filipina, you don’t just marry one person—you marry into an entire family, an entire tribe. Their homes are never empty, always brimming with love, faith, and a strong sense of community.
The Pirates of Siargao
In the 18th century, the waters around Siargao were ruled by pirates and bootleggers. These outlaws would often plunder the villages along the coast, with the town of General Luna being a particular target. The Catholic Church in General Luna had acquired a large church bell, so powerful that its toll could be heard as far as Surigao. However, this bell, meant to be a symbol of faith, became the very signal the pirates awaited. Whenever the bell rang, the pirates knew the villagers were gathered in the church, leaving the town vulnerable.
Realizing the bell’s unintended role in their plight, the enraged villagers took matters into their own hands. They threw the bell into a deep well, hoping to silence it forever. But the pirates, undeterred, found other ways to torment the town. During one fateful mango season, they kidnapped many of the island's most beautiful girls while they were harvesting the ripe, golden fruits.
The Enchanted Labyrinth
Legend has it that the pirates hid their captives in a labyrinth of lagoons, coves, caves, and islands, about 30 minutes by boat from Del Carmen. This area, now known as the YoHoHo or Sugba Lagoons, was the perfect hideout for outlaws—a maze of natural beauty, both enchanting and treacherous. It was here that the pirates established their base, far from the reach of those who might rescue the stolen women.
Among the captives was Andreliza, the daughter of a prominent family in General Luna. Her family was famous for their ability to mix fruits with rum, creating elixirs that were as potent as they were delicious. But Andreliza was not just skilled in the art of making rum; she was also filled with the love and compassion that defines the Filipino spirit.
The Magic of YoHoHo Rum
Instead of harboring anger or resentment, Andreliza and her friends decided to share their love with their captors. Secretly, they crafted a blend of rum mixed with the island's sweet mangoes, a drink infused with the love and magic of Siargao. When the rum was ready, they offered it to the pirates.
As the pirates drank the YoHoHo Mango Rum, they were overwhelmed by its sweetness—a sweetness that mirrored the kindness of the women they had taken. The warmth of the rum as it slid down their throats reminded them of the love they had known in their childhoods, the unconditional love of their mothers.
That night, something miraculous happened. The pirates, hardened by years of violence and greed, felt their hearts soften. The love and warmth that Andreliza and her friends had poured into the rum transformed them. By morning, they had become kind, gentle, and filled with remorse for their past deeds. They returned the stolen goods and released the women, thanking them for the greatest treasure they had ever found—a treasure not stolen, but freely given: the treasure of love, embodied in the YoHoHo Mango Rum.
The Legacy of YoHoHo
The story of YoHoHo Rum became legend on Siargao Island, a tale passed down through generations. The magic of the rum, crafted with love and compassion, became a symbol of the island’s spirit. And so, every time a bottle of YoHoHo Rum is opened, it is not just a drink that is poured, but a story—a story of transformation, of the power of love, and of the enduring magic of Siargao Island.